Sex’ is the top word searched on the Internet. With nearly billions of yearly revenues, the sex industry is one of the greatest markets online. Unfortunately, it is also one of the less ethical and transparent ones…

The prevailing model is finalized to business, and thus it systematically aims at subjugating our sexual imagination to marketing standards. As a result, instead of reflecting the natural plurality of human sexuality, much of today’s online sexual contents foster a one-dimensional perspective which is often fake, violent, macho-centered, and in many cases barely legal. We believe that we, as a self-aware community, can do better than this, and that time has come to rethink critically the relationship of online pornography and society.

With The Digital Movement we aim to ignite a new sexual revolution, one that has at its core people instead of money, respect for diversity instead of uniformity, and solidarity instead of selfishness. Our goal is to devolve at least 1 percent of the total revenue of the online sex industry to support ethical causes aimed at defending and promoting sexual rights. Provided no one is harmed and that everything is legal.

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